Laurie Junillon

Laurie Junillon, as the Marketing Manager for Fine Fragrance, Beauty, and Home Care at SOZIO, brings a wealth of expertise in strategic marketing and global communications, driving the company's growth and innovation in highly competitive markets. In her current role, Laurie oversees the EAME marketing and global communication team for three distinguished entities within the SOZIO group: Sozio, Synarome, and Phoenix Fragrances. Reporting directly to SOZIO’s Global General Manager, she leads a talented team of ten professionals, orchestrating integrated marketing campaigns that align with the company's core values of creativity, sustainability, and excellence.

Laurie’s key projects often involve developing and executing innovative go-to-market strategies for new product launches, leveraging her deep understanding of consumer insights and market trends through continuous veille concurrentielle. Her strategic thinking and expertise in corporate communications enable her to craft compelling brand narratives that resonate across diverse markets. She actively contributes to SOZIO’s global business development strategy by identifying emerging opportunities in the fragrance and beauty sectors, ensuring the company remains at the forefront of industry innovation.

Her skills in managing budgets, coordinating R&D initiatives, and utilizing social media platforms amplify SOZIO’s brand presence and customer engagement. Laurie’s ability to integrate strategic marketing with sustainable practices supports the company's commitment to eco-conscious innovation. Her leadership fosters a collaborative environment that encourages creativity and excellence, positioning SOZIO as a leader in the fine fragrance and beauty industry. Through her comprehensive approach, Laurie Junillon continues to elevate SOZIO’s reputation and expand its global footprint.