Laurel Clay

As the Marketing Coordinator at Newton Software, Laurel Clay plays a pivotal role in driving the company's marketing initiatives, particularly in the realm of B2B marketing targeted at small and medium-sized employers. With a strong foundation in new media marketing, Laurel excels at creating engaging programs that not only educate potential clients but also foster meaningful conversations around the benefits of applicant tracking software (ATS). Her expertise in social media and branding allows her to craft compelling narratives that resonate with HR professionals, recruiters, and hiring managers alike.

Currently, Laurel is spearheading several key projects aimed at enhancing Newton's visibility in the competitive HR technology landscape. By leveraging her skills in marketing communications and direct marketing, she effectively coordinates and implements campaigns that highlight the user-friendly nature of Newton's ATS. This software is designed to streamline the hiring process, making it accessible for all stakeholders involved—from recruiters to applicants.

Laurel's passion for new media and her strategic approach to marketing enable her to connect with audiences in innovative ways. She is adept at utilizing various digital platforms to promote Newton Software's unique value proposition, ensuring that small and medium-sized employers understand how the right tools can transform their hiring processes. As she continues to navigate the evolving landscape of HR technology, Laurel remains committed to enhancing the conversation around effective recruitment solutions, ultimately driving growth and success for Newton Software.