Laura Schied

Laura Schied, in her role as Director of Strategic Marketing at RENOLIT, exemplifies a forward-thinking leader dedicated to driving innovation and sustainable growth within the plastics industry. Leveraging her extensive experience across the German and US markets, Laura oversees global marketing initiatives and spearheads new business development strategies that align with RENOLIT’s vision for market expansion and technological advancement. Her expertise in market research and competitive analysis enables her to identify emerging trends and customer needs, ensuring that RENOLIT remains at the forefront of the industry.

Currently, Laura is instrumental in the strategic planning and implementation of the Market Unit Strategy for 2025, focusing on key sectors such as visual communication, maritime, and wind energy. She leads the development of targeted marketing campaigns for the "Visual Communication" unit, promoting calendared films for sign and graphics applications, and supports the "Maritime" unit in expanding fouling protection solutions for maritime applications. Additionally, she drives growth in the "Wind Energy" segment by advancing protection films for wind towers, aligning product development with evolving industry standards and sustainability goals.

Her role involves close collaboration with cross-functional teams to ensure the successful execution of strategic initiatives, integrating market analysis, product positioning, and corporate communications. With a strong skill set in marketing strategy, B2B business development, and project management, Laura is committed to fostering innovation, strengthening market presence, and delivering value to customers worldwide. Her leadership not only shapes RENOLIT’s strategic direction but also positions the company as a trusted partner in sustainable and high-performance plastic solutions.