Laura Piebinga
Marketing / Product Manager a.i. at Benckmar B.V. | The Randstad, Netherlands
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Laura Piebinga currently serves as the Marketing / Product Manager a.i. at Benckmar B.V., where she leverages her extensive expertise in brand management, strategic planning, and product development to drive growth across a diverse portfolio of consumer brands. In her role, Laura oversees the conceptualization and execution of innovative marketing campaigns for well-known brands such as Blistex, Alpecin, Plantur39, Vagisan, Finspiran, Rapid White, and Similasan, ensuring alignment with market trends and consumer insights. Her focus on product launches into new categories highlights her ability to identify emerging opportunities and develop tailored go-to-market strategies that enhance brand visibility and market penetration.
With a proven track record in retail and foodservice sectors, Laura excels at integrating marketing research, brand health tracking, and ROI analysis to optimize campaign performance and maximize commercial results. Her skills in agency coordination and cross-functional team leadership enable her to orchestrate complex projects seamlessly, fostering collaboration between creative, sales, and product development teams. Laura’s growth mindset and passion for sustainability inform her approach to developing innovative, eco-conscious marketing solutions that resonate with today’s increasingly environmentally aware consumers.
Her expertise in preparing compelling business cases and strategic brand positioning ensures that her initiatives deliver measurable impact. As a conceptual thinker and energetic team player, Laura continuously seeks opportunities to elevate brand equity through creative storytelling, data-driven insights, and sustainable practices—making her a valuable asset in the dynamic landscape of consumer marketing and product management.
Marketing / Product Manager a.i. at Benckmar B.V. in October 2024 to Present
Career transition at Career Break in September 2024 to October 2024
Commercial Manager Retailer Brands (Private Label) and Milner at FrieslandCampina in January 2023 to September 2024
International Sales Manager Key Accounts Foodservice at FrieslandCampina in May 2020 to February 2023
Account Manager Nordics (tijdelijk additionele verantwoordelijkheid) at FrieslandCampina in November 2019 to May 2020
Business Development Manager Cheese Retail Europe (private label) at FrieslandCampina in January 2017 to May 2020
Marketing Director (tijdelijk additionele verantwoordelijkheid) at FrieslandCampina in September 2018 to January 2019
Innovation Manager Yoghurts & Desserts at FrieslandCampina in January 2015 to January 2017
Senior Brand Manager Cheese at FrieslandCampina in November 2012 to December 2014
Travel at Career Break in September 2011 to August 2012
Brand Manager Olvarit at Nutricia Nederland (Danone Group) in January 2011 to August 2011
Brand Manager Bambix at Nutricia Nederland (Danone Group) in December 2009 to December 2010
Jr. Brand Manager Bambix at Nutricia Nederland (Danone Group) in August 2008 to December 2009
Market Research & Consumer Insights intern at Numico in July 2007 to August 2007
Legal Affairs assistant at Numico in February 2007 to August 2007
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Leiden University, Mphil - cum laude, July 2026
NIMA, Nima A, July 2026
Universidad de Granada, electives, July 2026
Christelijk College Zeist, July 1996 to July 2026
Scrum.org, Scrum Master, July 2026
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Communicatie
Business Development
Marketingstrategie
Accountmanagement
Onderhandeling
Dutch
German
English
Spanish
Event Management
CRM
Packaging design
Media planning
Social Media Marketing
Website Development
Digital Strategy
Marketing Research
Marketing Communications
NPI
NPD
Project management
P&L Responsibility
Creative Briefs
Brand Health Tracking
Marketing ROI
Portfolio Management
Agency Coordination
Direct Marketing
Cross-functional Team Leadership
Online marketing
International Project Management
Preparing Business Cases
Brand strategy
Website development
SEO
SEA
ATL & BTL campaign development
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Discover more about Benckmar B.V.What is Laura Piebinga email address?
Email Laura Piebinga at [email protected] and [email protected]. This email is the most updated Laura Piebinga's email found in 2026.
How to contact Laura Piebinga?
To contact Laura Piebinga send an email to [email protected] or [email protected]. (updated on February 23, 2025)
What company does Laura Piebinga work for?
Laura Piebinga works for Benckmar B.V.
What is Laura Piebinga's role at Benckmar B.V.?
Laura Piebinga is Marketing / Product Manager a.i.
What is Laura Piebinga's Phone Number?
Laura Piebinga's phone (**) *** *** 355
What industry does Laura Piebinga work in?
Laura Piebinga works in the Food & Beverages industry.
Laura Piebinga Email Addresses
Laura Piebinga Phone Numbers
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