Lars Ludwigs
Sports Marketing Manager at adidas | Bingen, Rhineland-Palatinate, Germany
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Lars Ludwigs currently serves as a Sports Marketing Manager at adidas, where he plays a pivotal role in shaping and executing the brand’s strategic initiatives within the football segment in Western Germany. Leveraging his extensive background in brand marketing, sports marketing, and community management, Lars is responsible for managing and activating adidas’s male and female football athlete portfolio, ensuring alignment with the overarching vision of adidasfootball. His expertise in storytelling allows him to craft compelling narratives around key athletes, elevating their profiles through bespoke activations and strategic product launches that resonate deeply with fans and consumers alike.
In his role, Lars spearheads the development and execution of athlete positioning strategies, orchestrating integrated activation plans that leverage social media marketing, sponsorship collaborations, and community engagement. His keen consumer insights and market research skills enable him to identify emerging trends and tailor campaigns that maximize brand visibility and consumer engagement. Lars’s hands-on approach to community management fosters authentic connections between adidas athletes and their fanbases, strengthening brand loyalty and advocacy.
Key projects under his leadership often involve innovative storytelling initiatives that highlight adidas’s commitment to performance and style, while also emphasizing the brand’s dedication to supporting football talent at all levels. His ability to motivate and lead cross-functional teams ensures seamless execution of these campaigns, making him a vital asset in adidas’s sports marketing ecosystem. With a passion for football and a strategic mindset, Lars Ludwigs continues to drive impactful activations that elevate adidas’s presence in the competitive sports industry.
Sports Marketing Manager at adidas in June 2019 to Present
City Connector Football Brand - Central EMEA at Nike in December 2017 to May 2019
Football Brand Community Specialist AGS at Nike in June 2017 to December 2017
Football Brand Specialist AGS at Nike in June 2016 to May 2017
Football Brand Intern AGS at Nike in June 2015 to May 2016
Team Leader at The Gatorade Company, Inc. in May 2015 to June 2015
Marketing Intern at Spokane Hoopfest Association in March 2015 to June 2015
Student-Athlete at Gonzaga University in August 2012 to May 2015
Student Assistant at Institut für Sport Management & Sportmedizin (ISS) in January 2011 to January 2012
Player Development Intern at Fußballverband Rheinland in February 2011 to March 2011
Solar Mobility Intern at juwi Holding AG in February 2010 to March 2010
Sales Intern at Meffert AG Farbwerke in October 2009 to January 2010
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Gonzaga University Graduate School of Business, Master of Business Administration (M.B.A.), August 2026
Gonzaga University, Bachelor's Degree, August 2026
University of Applied Sciences Koblenz, Bachelor's Degree, August 2026
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Account Based Marketing
Microsoft PowerPoint
Verhandlungsführung
Interpersonelle Fähigkeiten
Brand Management
Community Management
Consumer Insight
Sports
Social Media
Sports Marketing
Sports Management
Social Media Marketing
Sponsorship
Marketing Strategy
Strategic Planning
Marketing
Market Research
Event Management
Event Planning
Project Management
Digital Marketing
Keynote
Public Speaking
Teamwork
Team Management
Team Leadership
Team Motivation
Brand Marketing
Interpersonal Communication
Advertising
eSports
Decision-Making
Personal Development
Active Listening
Kommunikation
Persönlichkeitsentwicklung
Communication
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Discover more about adidasWhat is Lars Ludwigs email address?
Email Lars Ludwigs at [email protected]. This email is the most updated Lars Ludwigs's email found in 2026.
How to contact Lars Ludwigs?
To contact Lars Ludwigs send an email to [email protected]. (updated on February 24, 2025)
What company does Lars Ludwigs work for?
Lars Ludwigs works for adidas
What is Lars Ludwigs's role at adidas?
Lars Ludwigs is Sports Marketing Manager
What is Lars Ludwigs's Phone Number?
Lars Ludwigs's phone (**) *** *** 215
What industry does Lars Ludwigs work in?
Lars Ludwigs works in the Sporting Goods industry.
Lars Ludwigs Email Addresses
Lars Ludwigs Phone Numbers
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