Lafone Ching

Lafone Ching currently serves as the Director of Sales - MICE at JW Marriott Phu Quoc Emerald Bay Resort & Spa, where she leverages her two decades of hospitality experience to drive strategic growth and elevate the resort’s position as a premier meetings, incentives, conferences, and exhibitions (MICE) destination. In this role, Lafone is responsible for cultivating and expanding the resort’s presence across key markets including the US and Canada, EMEA, Singapore, and Australia. Her deep understanding of the global MICE landscape enables her to craft tailored solutions that meet the unique needs of corporate clients, event organizers, and incentive groups, ensuring memorable experiences that foster long-term relationships.

Lafone’s expertise in sales strategy, client relationship management, and operational excellence has been instrumental in successfully executing high-profile events and large-scale conferences at the resort. She is known for her energetic and results-driven approach, consistently surpassing sales targets while maintaining a focus on delivering exceptional customer service. Her ability to connect with clients on a personal level allows her to understand their specific requirements, enabling her to recommend innovative venue solutions, customized catering options, and seamless event planning services.

With a background rooted in front office operations and customer service, Lafone brings a holistic perspective to her role, ensuring that sales initiatives align with operational capabilities and guest experience standards. Her positive and inspiring personality motivates her team to achieve excellence, streamline processes, and adapt to the evolving needs of the MICE industry. Lafone Ching’s dedication to excellence and her strategic vision continue to position JW Marriott Phu Quoc Emerald Bay Resort & Spa as a sought-after destination for international MICE events.