La Blake
Director of Content Strategy for Good Housekeeping at Hearst Magazines | New York, New York, United States
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La Blake is a seasoned professional with over a decade of experience in the media industry, currently serving as the Director of Content Strategy for Good Housekeeping at Hearst Magazines. In this pivotal role, La spearheads the content strategy for one of the largest media sites globally, focusing on enhancing reader engagement and driving traffic through organic channels. Her expertise in search engine optimization (SEO) plays a critical role in shaping the editorial direction of the Good Housekeeping Institute, where she identifies high-potential content opportunities that resonate with the audience while maximizing visibility across search engines.
La's strategic approach combines a deep understanding of user experience design with robust web analytics, allowing her to create compelling landing pages that not only attract but also retain readers. By leveraging her skills in stakeholder management and technical product management, she collaborates effectively with cross-functional teams to align content initiatives with broader business goals. Her ability to weave storytelling into data-driven content ensures that Good Housekeeping remains a trusted resource for its audience, providing valuable insights and practical solutions.
Key projects under La’s leadership include innovative campaigns that integrate SEO with commerce strategies, enhancing the site’s ability to convert traffic into actionable insights for consumers. With a keen eye for emerging trends in journalism and news writing, La continues to push the boundaries of content strategy, ensuring that Good Housekeeping remains at the forefront of the media landscape. Her commitment to user experience testing further solidifies her role as a thought leader in the industry, driving continuous improvement and engagement across all platforms.
Director of Content Strategy for Good Housekeeping at Hearst Magazines in June 2024 to Present
Senior SEO Manager at Hearst Magazines in January 2022 to June 2024
SEO Manager at Hearst Magazines in August 2019 to December 2021
Digital Creative Content Producer at ABC Owned Television Stations in August 2015 to August 2019
Digital Creative Content Producer at ABC Owned Television Stations in December 2013 to August 2015
Team Leader at Reese News Lab in August 2013 to December 2013
Intern at The High Point Enterprise in May 2013 to August 2013
Intern at Our State Magazine in May 2013 to August 2013
Print Co-Editor at The Durham VOICE in January 2013 to May 2013
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University of North Carolina at Chapel Hill, Bachelor of Arts in Journalism and Mass Communication
New York University, Diploma Program - School of Professional Studies
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Cross-functional Team Leadership
Search Engine Optimization (SEO)
Strategic Planning
Stakeholder Management
Presentation Skills
Strategic Thinking
User-centered Design
Writing
Spreadsheets
Management
SEMrush
Microsoft PowerPoint
Technical Audits
Microsoft Excel
Landing Pages
Pivot Tables
Communication
Analytical Skills
Skilled Multi-tasker
Presentations
Adobe Analytics
Project Management
Google Analytics
Google Search Console
UX Research
Information Architecture
Online Content Creation
Journalism
Editing
Editorial
Leadership
Newspapers
News Writing
Copy Editing
Web Content Production
User Experience (UX)
User Experience Design (UED)
User Experience Testing
User Flows
User Stories
Rapid Prototyping
Paper Prototyping
Card Sorting
Persona Creation
Brand Development
Storytelling
Microsoft Office
Web Analytics
Feature Articles
SQL
Product Management
Technical Product Management
Product Road Mapping
Product Strategy
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Discover more about Hearst MagazinesWhat is La Blake email address?
Email La Blake at [email protected]. This email is the most updated La Blake's email found in 2026.
How to contact La Blake?
To contact La Blake send an email to [email protected]. (updated on September 03, 2024)
What company does La Blake work for?
La Blake works for Hearst Magazines
What is La Blake's role at Hearst Magazines?
La Blake is Director of Content Strategy for Good Housekeeping
What is La Blake's Phone Number?
La Blake's phone (212) ***-*272
What industry does La Blake work in?
La Blake works in the Online Media industry.
La Blake Email Addresses
La Blake Phone Numbers
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