Kunhee Lee

Kunhee Lee is a seasoned Business Strategy Manager at LINE Plus Corp, where he plays a pivotal role in shaping the company's digital innovation initiatives, particularly within LINE NEXT's groundbreaking digital item marketplace, DOSI. With over three years of experience as an investment professional at leading Korean LPs, Kunhee brings a strategic investment perspective combined with a deep understanding of emerging technologies. His current focus centers on leveraging blockchain technology, NFTs, and Web 3.0 to redefine digital asset management and user engagement in the gaming and entertainment sectors.

At LINE Plus, Kunhee is responsible for orchestrating the development and execution of innovative business strategies that drive the adoption and monetization of digital items. He manages in-house projects that have amassed over 5 million users, emphasizing scalable and sustainable growth models. His expertise in non-fungible tokens (NFTs) and blockchain-enabled assets enables him to identify new revenue streams and partnership opportunities within the rapidly evolving digital economy. Kunhee’s proficiency in business strategy, combined with his knowledge of decentralized finance (DeFi), smart contracts, and digital asset management, positions him as a key driver in LINE’s efforts to integrate blockchain solutions into mainstream consumer experiences.

His industry-specific skills in economic analysis, market research, and strategic planning, complemented by his familiarity with blockchain ecosystems and NFT marketplaces, allow him to navigate the complex landscape of Web 3.0. Kunhee’s innovative approach and strategic foresight are instrumental in positioning LINE Plus Corp at the forefront of the digital transformation, fostering a vibrant ecosystem that bridges entertainment, technology, and blockchain innovation.