Kris Hoving

Kris Hoving currently serves as the Lead Visual Communications Designer at SAF-HOLLAND Inc., where he leverages his extensive expertise to elevate the company’s brand presence through innovative and impactful visual storytelling. In his role, Kris is responsible for conceptualizing and executing a wide range of design projects, including product sales literature, trade magazine advertisements, and trade show display graphics. His keen eye for detail and mastery of industry-standard tools such as Adobe Creative Suite, QuarkXPress, and Microsoft PowerPoint enable him to craft compelling visuals that resonate with target audiences and effectively communicate complex technical features of SAF-HOLLAND’s innovative trailer suspension and axle systems.

Kris’s proficiency in 3D rendering and visualization, utilizing software like Dassault SolidWorks, PhotoWorks, and PhotoView 360, allows him to produce highly realistic product images and animations that enhance marketing collateral and technical presentations. This capability is instrumental in showcasing SAF-HOLLAND’s products’ durability, safety features, and engineering excellence to clients, partners, and industry stakeholders. His expertise in both Mac and PC platforms ensures seamless collaboration across multidisciplinary teams, fostering a cohesive and efficient creative process.

In addition to his technical skills, Kris plays a strategic role in designing engaging trade show displays that attract attention and generate leads, aligning visual communication strategies with the company’s broader marketing objectives. His ability to blend creative artistry with technical precision makes him a vital asset in maintaining SAF-HOLLAND’s reputation as a leader in the commercial vehicle components industry. Through his innovative designs and technical prowess, Kris Hoving continues to drive impactful visual narratives that support SAF-HOLLAND’s growth and industry leadership.