Kojiro Masuko

Kojiro Masuko currently serves as Managing Director at Dentsu, where he plays a pivotal role in shaping the company's strategic direction within the APAC region. Leveraging over a decade of leadership in the technology and software industries, Masuko brings a wealth of expertise in digital marketing, social media, and innovative advertising strategies. His current responsibilities encompass overseeing large-scale marketing campaigns, integrating cutting-edge digital signage solutions, and driving B2B marketing initiatives that align with evolving client needs in a rapidly changing digital landscape.

At Dentsu, Masuko has been instrumental in leading key projects that focus on enhancing client engagement through data-driven marketing strategies, utilizing platforms such as Google Search and Facebook advertising to maximize reach and ROI. His deep understanding of social media trends and digital strategy enables him to craft compelling campaigns that resonate with diverse audiences across the JAPAC region. Additionally, he has spearheaded initiatives in media planning and consulting, ensuring that clients stay ahead in competitive markets through innovative media strategies and digital transformation.

With a background that includes senior management at Oracle, Masuko’s expertise extends to offshore services, consulting, and enterprise software solutions. His skills in advertising, social media, and digital signage, combined with his strategic insight into media planning and B2B marketing, make him a key driver of Dentsu’s growth and innovation. His leadership continues to foster a culture of creativity and technological advancement, positioning Dentsu as a leader in digital marketing and advertising solutions across Asia-Pacific.