Kimmy Sim
Business Owner / Director at House of Tau Sar Piah by Between Meals Pte Ltd | Singapore
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Kimmy Sim, as the Business Owner and Director of House of Tau Sar Piah by Between Meals Pte Ltd, brings a wealth of expertise in strategic planning, business development, and marketing management, honed over more than three decades of experience with industry giants such as Sony, BHP, and IBM. Her current role involves not only overseeing the daily operations of this traditional Singaporean bakery but also spearheading innovative initiatives to preserve and elevate the heritage of tau sar piah, a beloved local delicacy. Under her leadership, the bakery has successfully integrated modern marketing strategies, including enterprise marketing and targeted segmentation, to reach a broader audience while maintaining its authentic, handmade quality.
Kimmy’s key projects include the development of vegan-friendly, vegetarian tau sar piah that cater to contemporary dietary preferences, aligning with her expertise in business process improvement and market analysis. She has also implemented comprehensive marketing plans that leverage digital channels and storytelling to connect with both traditional customers and a new generation of food enthusiasts. Her focus on business operations and problem-solving ensures the bakery’s sustainable growth, while her passion for Singapore’s culinary heritage drives her commitment to community engagement and cultural preservation. Through her strategic vision and innovative approach, Kimmy Sim continues to keep the rich tradition of tau sar piah alive, fostering a sense of warmth and family love that resonates during festive occasions and beyond.
Business Owner / Director at House of Tau Sar Piah by Between Meals Pte Ltd in August 2020 to Present
Campaign Manager, Performance Marketing, Asia Pacific at IBM in July 2019 to December 2020
ASEAN Industry marketing lead at IBM in April 2017 to July 2019
ASEAN Field Enablement Leader, Portfolio Marketing at IBM in February 2015 to April 2017
ASEAN Marketing Manager - Global Financing at IBM in May 2011 to February 2015
Marketing and Operations Manager, Public Sector at IBM in May 2009 to April 2011
HR Professional, Recruitment at IBM in May 2008 to April 2009
Director, Asia Sales at Portescap Singapore Pte Ltd (a Danaher company) in August 2006 to April 2008
Regional Marketing Manager at Videojet Technologies (formerly Marconi Data systems) in August 1997 to July 2006
Marketing Officer at BHP Steel Asia in January 1995 to January 1997
Corporate Planning Officer at Sony Systems Design International in May 1991 to June 1993
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University of Glasgow, MBA, July 1993 to July 1994
National University of Singapore, BBA
National Junior College, A Levels
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Marketing
Strategic Planning
Cross-functional Team Leadership
Demand Generation
Sales
Business Development
Business Strategy
Digital Marketing
Product Development
Marketing Management
Change Management
Business Analysis
Segmentation
Recruiting
Strategy
Team Leadership
Business Operations
Process Quality Improvement
Development & implementation of marketing plans
New Business Development
Quality Improvement Processes
Business Process Improvement
Business Acumen
Problem Solving
Enterprise Marketing
Operational Excellence
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What is Kimmy Sim email address?
Email Kimmy Sim at [email protected] and [email protected]. This email is the most updated Kimmy Sim's email found in 2026.
How to contact Kimmy Sim?
To contact Kimmy Sim send an email to [email protected] or [email protected]. (updated on March 09, 2025)
What company does Kimmy Sim work for?
Kimmy Sim works for House of Tau Sar Piah by Between Meals Pte Ltd
What is Kimmy Sim's role at House of Tau Sar Piah by Between Meals Pte Ltd?
Kimmy Sim is Business Owner / Director
What is Kimmy Sim's Phone Number?
Kimmy Sim's phone +44 ** **** *179
What industry does Kimmy Sim work in?
Kimmy Sim works in the Food & Beverages industry.
Kimmy Sim Email Addresses
Kimmy Sim Phone Numbers
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