Kenya Harris

BBB, Inc. is the global headquarters and governing body of the Better Business Bureau network, uniting more than 90 local BBB organizations across the United States and Canada, the BBB Institute for Marketplace Trust, and BBB TrustCore. BBB, Inc. establishes the standards, governance framework, technology, and shared operating infrastructure that power one of the world’s most recognized and enduring credibility networks. Each year, more than 200 million people turn to BBB.org for trusted marketplace intelligence covering more than 5.8 million businesses. More than 380,000 Accredited Businesses commit to and are held accountable under the BBB Standards for Trust. Thousands of professionals embedded in local communities translate those standards into real oversight, dispute resolution, consumer protection, and business credibility every day. For more than a century, BBB has defined how trust functions between businesses and consumers. Through tools such as BBB Scam Tracker and a steadfast commitment to transparency, ethical conduct, and marketplace integrity, BBB helps prevent fraud, elevate responsible businesses, and protect consumers at scale. Today, BBB, Inc. is reintroducing BBB to the world through a renewed global brand and BBB TrustCore, its next-generation technology platform. TrustCore unifies the network’s data, systems, and marketplace intelligence into a single operating platform designed to modernize consumer and business experiences while enabling mission-aligned, data-driven services and partnerships. With unmatched local presence, international coordination, and more than a century of earned credibility, BBB stands uniquely positioned to translate trust into measurable marketplace accountability. As trust becomes the defining currency of the digital economy, BBB is setting the standard for how trust is built, verified, and sustained in the AI era and for the century ahead.