Kelli Coles

Kelli Coles is a seasoned marketing and communication professional with over two decades of experience in developing and executing strategic initiatives that drive engagement and foster organizational alignment. Currently serving as Senior Strategist for Internal Communications at BJC HealthCare, Kelli plays a pivotal role in shaping the internal messaging landscape for the organization’s Health System Operations (HSO). In this capacity, she is responsible for designing and implementing targeted communication strategies that effectively reach diverse and segmented audiences across BJC’s extensive network. Her expertise in strategic communications, combined with her proficiency in employer branding and data-driven decision-making, enables her to craft impactful messages that resonate with employees at all levels.

Kelli’s key projects often involve analyzing communication challenges within complex healthcare environments and providing actionable recommendations to HSO management and cross-functional teams. She leverages her skills in CRM, advertising, and leadership to develop innovative communication plans that enhance employee engagement, promote organizational initiatives, and support change management efforts. Her ability to identify opportunities for improving internal communication efforts has led to the development of streamlined channels and tailored content strategies, ultimately fostering a culture of transparency and collaboration.

With a strong foundation in managing budgets and utilizing data to inform communication tactics, Kelli ensures that all initiatives align with organizational goals while maximizing resource efficiency. Her comprehensive understanding of the healthcare industry, combined with her expertise in strategic communications and customer service, positions her as a trusted advisor within BJC HealthCare. Through her leadership, Kelli continues to advance internal communication excellence, strengthening the organization’s internal brand and supporting its mission to deliver exceptional patient care.