Kel Tan
Head of Media, APAC - Consumer Business Division at Huawei Consumer Business Group | WP. Kuala Lumpur, Federal Territory of Kuala Lumpur, Malaysia
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Kel Tan currently serves as the Head of Media for Huawei Consumer Business Group in the APAC region, where he plays a pivotal role in driving innovative media strategies and digital transformation initiatives across 13 diverse markets. In this capacity, Kel leads the regional efforts to adopt the “Central Hub” concept, streamlining media operations and fostering a unified approach to brand communication and media planning. His leadership in developing a standardized end-to-end process—from briefing and planning to execution and reporting—has significantly enhanced operational efficiency and consistency across markets.
Kel’s expertise in digital media, media strategy, and brand management enables him to craft impactful campaigns that resonate with consumers in a highly competitive landscape. His focus on leveraging platforms like TikTok and e-commerce channels demonstrates his deep understanding of emerging digital trends and consumer engagement tactics. By building a dedicated Hub team of 21 external professionals, Kel ensures agile support and seamless execution of media initiatives, fostering collaboration and innovation within the region.
His strategic vision extends beyond traditional media, incorporating research-driven insights and data analysis to optimize media spend and maximize ROI. Kel’s passion for digital transformation and marketing communications underscores his commitment to elevating Huawei’s brand presence in APAC. With a keen eye for market dynamics and a love for impactful storytelling, Kel continues to lead transformative projects that position Huawei as a leader in consumer technology and digital media excellence.
Head of Media, APAC - Consumer Business Division at Huawei Consumer Business Group in July 2019 to Present
Business Director at Wavemaker in August 2018 to July 2019
Planning Director at Publicis Media in October 2017 to February 2018
Associate Director, Planning & New Business Development at Publicis Media in February 2016 to October 2017
Associate Manager - Maxus Global at WPP in January 2015 to January 2016
Senior Planner - Maxus Global at WPP in January 2014 to December 2014
Media Planner - Maxus Global at WPP in September 2012 to December 2013
Account Manager - Ogilvy One at WPP in April 2012 to August 2012
Senior Account Executive at Saatchi & Saatchi in August 2010 to December 2011
Account Executive at Mccann Erickson in May 2009 to July 2010
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Universiti Tunku Abdul Rahman (UTAR), Bachelor's degree, July 2026
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Project Management
Client Services
Business Strategy
Presentations
Problem Solving
Marketing
Value Creation
Negotiation
Digital Transformation
Commercial Negotiation
Business Planning
Relationship Building
Leadership
Media Planning
Strategic Planning
Integrated Marketing
Online Advertising
Mobile Marketing
Advertising
Digital Marketing
Digital Media
Social Media
Marketing Strategy
Online Marketing
Digital Strategy
Brand Management
Strategy
Market Research
Account Management
Business Development
E-commerce
Research
analysis
Data Analysis
Tiktok Marketing
Communication
Management
Team Leadership
management
Team Management
Marketing Communications
Cross-functional Coordination
Media Strategy
Integrated Media
Strategic Media
Consumer Insight
Social Media Advertising
Brand Marketing
Media Trends
Media Analysis
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Discover more about Huawei Consumer Business GroupWhat is Kel Tan email address?
Email Kel Tan at [email protected]. This email is the most updated Kel Tan's email found in 2026.
How to contact Kel Tan?
To contact Kel Tan send an email to [email protected]. (updated on March 10, 2025)
What company does Kel Tan work for?
Kel Tan works for Huawei Consumer Business Group
What is Kel Tan's role at Huawei Consumer Business Group?
Kel Tan is Head of Media, APAC - Consumer Business Division
What is Kel Tan's Phone Number?
Kel Tan's phone (**) *** *** 875
What industry does Kel Tan work in?
Kel Tan works in the Marketing & Advertising industry.
Kel Tan Email Addresses
Kel Tan Phone Numbers
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