Keith Macy
Consumer Insights Analyst at Interstate Batteries | Dallas-Fort Worth Metroplex
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As a Consumer Insights Analyst at Interstate Batteries, Keith Macy plays a pivotal role in shaping the company’s marketing strategies through data-driven insights. With over five years of experience in the consumer packaged goods sector, Keith specializes in transforming complex data sets into actionable recommendations that enhance brand performance and drive sales growth. His expertise lies in leading custom qualitative and quantitative research studies in collaboration with third-party vendors, ensuring that the insights generated are both relevant and impactful.
Keith’s current projects involve deep dives into consumer behavior and market trends, where he meticulously analyzes data to identify key patterns and preferences. By presenting these insights to marketing leadership, he helps craft tailored marketing programs that resonate with consumers and strengthen customer relationships. His ability to visualize data through compelling information graphics not only aids in communicating findings effectively but also empowers the marketing team to make informed strategic decisions.
In addition to his analytical prowess, Keith’s skills in project management and strategic planning enable him to oversee multiple initiatives simultaneously, ensuring that each project aligns with Interstate Batteries' overarching goals. His commitment to driving results and fostering brand loyalty is evident in his collaborative approach, where he engages cross-functional teams to implement insights that enhance the consumer experience. As the landscape of consumer packaged goods continues to evolve, Keith remains at the forefront, leveraging his marketing acumen to navigate challenges and seize new opportunities for growth.
Consumer Insights Analyst at Interstate Batteries in August 2019 to Present
Field Marketing Coordinator/Analyst at PepsiCo in June 2014 to February 2019
Consumer Insights Analyst at Southwest Airlines in July 2013 to December 2013
Marketing Research Intern at Thru in March 2013 to May 2013
Marketing Research Intern at K and L Custom Homes in December 2012 to February 2013
Team Sports Team Lead at Academy Sports + Outdoors in April 2005 to December 2012
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The University of Texas at Arlington, Master of Science
The University of Texas at Arlington, Bachelor of Business Administration
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Marketing
Marketing Research
Team Leadership
Retail
Sales
Strategy
Marketing Strategy
Forecasting
Strategic Planning
Budget
Product Development
Inventory Management
Merchandising
Sales Management
Project Management
Microsoft Office
PowerPoint
Microsoft Excel
Microsoft Word
Team Building
Customer Service
Negotiation
Coaching
Reporting & Analysis
Customer Insight
Data Analytics
Organization Skills
Decision-Making
Data Visualization
Consumer Insight
CPG Industry
Interpreting Data
Field Marketing
Brand Management
Beverage Industry
Consumer Package Goods
Reporting Metrics
Product Lines
Drive Results
Google Analytics
Web Analytics
Adobe Illustrator
Information Graphics
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Discover more about Interstate BatteriesWhat is Keith Macy email address?
Email Keith Macy at [email protected] and [email protected]. This email is the most updated Keith Macy's email found in 2026.
What is Keith Macy phone number?
Keith Macy phone number is 2145026921.
How to contact Keith Macy?
To contact Keith Macy send an email to [email protected] or [email protected]. If you want to call Keith Macy try calling on 2145026921. (updated on August 25, 2024)
What company does Keith Macy work for?
Keith Macy works for Interstate Batteries
What is Keith Macy's role at Interstate Batteries?
Keith Macy is Consumer Insights Analyst
What industry does Keith Macy work in?
Keith Macy works in the Food & Beverages industry.
Keith Macy Email Addresses
Keith Macy Phone Numbers
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