Keelin Cherry

Keelin Cherry currently serves as the Growth Director for Performance & Media at ubank, where she leads the strategic direction and execution of the bank’s in-house media agency. In this pivotal role, Keelin leverages nearly a decade of expertise in performance media strategy and activation to drive customer acquisition, brand awareness, and overall business growth. Her leadership is instrumental in orchestrating data-driven campaigns across digital channels, utilizing advanced analytics and experimentation to optimize media spend and maximize ROI. Keelin’s deep understanding of performance marketing enables her to develop innovative media activation roadmaps that align with ubank’s growth objectives, particularly within the competitive fintech landscape.

At ubank, Keelin oversees a high-performing, agile team responsible for executing multi-channel campaigns that span social media, search engine marketing, programmatic advertising, and content marketing. Her expertise in marketing communications and research ensures campaigns are not only targeted and personalized but also compliant with industry regulations and customer privacy standards. Keelin’s proficiency in technical tools such as Microsoft Word and Windows supports seamless campaign management and reporting, while her public speaking skills facilitate stakeholder engagement and cross-functional collaboration.

Her experience extends across finance, B2B, and education verticals, allowing her to bring a versatile and innovative approach to media activation and performance optimization. Keelin’s strategic focus on experimentation and technology transformation has helped ubank stay ahead of industry trends, delivering measurable growth and enhanced customer engagement. Her leadership exemplifies a blend of technical acumen, creative insight, and a relentless pursuit of performance excellence—making her a key driver of ubank’s digital growth initiatives.