Katrin H

Katrin A H currently serves as the Global Marketing Manager for Critical Infrastructure & Circular Economy at Smiths Detection, where she leverages her extensive expertise to shape innovative marketing strategies that address the evolving needs of these vital sectors. In this role, Katrin is responsible for developing and executing comprehensive marketing campaigns that highlight Smiths Detection’s cutting-edge solutions for safeguarding critical infrastructure, such as transportation hubs, energy facilities, and government institutions, while also promoting sustainable practices within the circular economy framework. Her focus on segmentation and targeting ensures that messaging resonates with diverse stakeholder groups, from security professionals to sustainability advocates, fostering stronger engagement and brand positioning.

Katrin’s role involves a strategic blend of market analysis, positioning, and business performance management, enabling her to identify emerging trends and translate them into actionable marketing initiatives. She actively manages channel account relationships and oversees Messeplanung (trade fair planning), ensuring Smiths Detection maintains a prominent presence at key industry events worldwide. Her expertise in marketing communication and metrics-driven approaches supports the continuous optimization of campaigns, driving measurable results aligned with corporate objectives.

Building on her background as a Sales Controller and regional Marketing Manager, Katrin’s transition to a global leadership position underscores her strong Vordenkerrolle (thought leadership) and her ability to influence industry conversations around critical infrastructure security and circular economy practices. Her passion for integrating innovative marketing strategies with technical solutions positions her as a trusted expert and strategic partner within Smiths Detection, helping to advance the company’s mission of creating safer, more sustainable environments globally.