Katria Morris

Katria Morris currently serves as a Business Intelligence Analyst in the Marketing department at Buckeye Broadband, where she leverages her extensive expertise to drive data-driven decision-making and strategic growth initiatives. In this role, Katria plays a pivotal part in transforming complex customer demographic and behavioral data into actionable insights that inform targeted marketing campaigns and customer engagement strategies. Her key projects include developing advanced Tableau dashboards that provide real-time visualization of customer trends, segmentation, and campaign performance, enabling the executive team to swiftly adapt to market shifts and optimize resource allocation. Katria’s proficiency in data warehousing and market research allows her to identify high-value prospects and uncover emerging customer needs, directly contributing to increased customer retention and acquisition.

Her expertise in refining reporting processes has been instrumental in ensuring that Buckeye Broadband’s leadership has access to granular, accurate, and timely data. By continuously enhancing data analysis techniques and customizing reporting tools, Katria has helped streamline operational workflows and reduce costs associated with inefficient decision-making. Her deep understanding of marketing insights, coupled with her skills in financial process improvement and system implementation, positions her as a strategic partner in aligning business objectives with technological solutions. Known for her charismatic leadership and collaborative approach, Katria fosters strong stakeholder relationships across departments, ensuring that data insights translate into measurable business outcomes. Her ability to adapt to evolving industry landscapes and her commitment to leveraging data as a competitive advantage make her an invaluable asset to Buckeye Broadband’s ongoing success.