Kathrin Roth

Kathrin Roth, as the Director of Global Client Development at Serviceplan Group, plays a pivotal role in driving the agency’s strategic growth and fostering long-term client partnerships across diverse markets. In her current position, she leverages her extensive expertise in global cross-functional team leadership, sales strategy, and campaign development to craft innovative marketing solutions tailored to each client’s unique needs. Kathrin’s deep understanding of marketing strategy and project management enables her to oversee complex, large-scale initiatives that align with clients’ brand objectives and business goals.

A key focus of her role involves the strategic development of group-wide marketing initiatives, where she collaborates closely with creative, media, and digital teams to ensure seamless integration and execution. Her leadership in process steering and customer consulting ensures that campaigns are not only creatively compelling but also highly effective in driving measurable results. Kathrin’s proficiency in new business development and sales strategies has contributed to expanding Serviceplan’s global footprint, securing high-profile accounts, and strengthening the agency’s position as Europe’s largest independent agency.

Her expertise extends to designing tailored sales and marketing strategies that enhance brand presence and foster client loyalty. Through her strategic vision and hands-on approach, Kathrin consistently delivers innovative solutions that help clients grow their businesses, improve market positioning, and achieve sustainable success in an increasingly competitive landscape. Her ability to navigate complex project management processes and her commitment to excellence make her a vital driver of Serviceplan Group’s ongoing success and industry leadership.