Kate Vili

Kate Vili currently serves as a Full-time Parent at ASICS Oceania, where she leverages her extensive background in marketing and public relations to support the company's community engagement and brand presence. In this role, Kate applies her strategic planning and communication expertise to foster meaningful relationships with local sports clubs, athletes, and community organizations, ensuring ASICS remains a trusted name in the sporting goods industry. Her experience in sports marketing and sponsorship activation allows her to develop innovative initiatives that resonate with consumers and promote active lifestyles across the Oceania region.

Throughout her tenure, Kate has been instrumental in building strategic alliances with key figures and influencers within the sports industry, including athletes, teams, and federations. Her skills in contract negotiation and event management have enabled her to execute impactful sponsorship campaigns and marketing events that enhance brand visibility and engagement. She also collaborates closely with global and regional teams to align messaging and maximize the effectiveness of marketing strategies.

Kate’s role as a Full-time parent has provided her with a unique perspective on community-centric marketing and brand loyalty, which she integrates into her professional approach. Her ability to communicate effectively and maintain trusting relationships has been vital in sustaining ASICS’ reputation as a leader in sports performance and lifestyle products. With her comprehensive skill set—ranging from public relations and sports marketing to contract negotiation and event planning—Kate continues to contribute to ASICS Oceania’s growth and community outreach efforts, demonstrating her dedication to fostering a vibrant sporting culture in the region.