Karin Mclean

Karin Mclean is a dynamic Co-Founder at Flatcracker Software LLC, where she excels as a Digital Marketing and Brand Manager, as well as a Social Media Specialist. With a Bachelor’s degree in Communications from Westminster University in Salt Lake City, Utah, Karin has cultivated a robust skill set that uniquely positions her at the intersection of technology and customer engagement. Her extensive experience in customer service across the finance and software industries has honed her ability to understand client needs and translate them into effective marketing strategies.

At Flatcracker Software, Karin plays a pivotal role in the development and promotion of Period Tracker Plus, a leading women’s health app that has garnered over 1.9 million downloads and is recognized as the #1 app in its category on Healthtap.com. Her expertise in product marketing and email marketing has been instrumental in driving user acquisition and retention, while her passion for writing shines through in her work as a copy editor, ensuring that all communications resonate with the target audience.

Karin’s proficiency in social media management allows her to create engaging content that not only promotes the app but also fosters a vibrant community among users. By leveraging her skills in sales operations and lead generation, she effectively bridges the gap between product development and market needs, ensuring that Period Tracker Plus remains at the forefront of women’s health technology. Her organized, detail-oriented approach, combined with a strong customer service ethos, makes Karin an invaluable asset to Flatcracker Software and a leader in the digital marketing landscape.