Karel Prokosch

Karel Prokosch currently serves as the Global Retail Partner Management lead at Swiss International Air Lines, where he plays a pivotal role in shaping the airline’s strategic digital retailing initiatives. In this capacity, Karel is responsible for fostering innovative partnerships with global online platforms, including digital retail marketplaces and disruptive online travel agencies (OTAs), to enhance the airline’s distribution channels and online sales performance. His expertise in digital retailing, combined with a deep understanding of future trends and key account management, enables him to develop holistic partnership strategies that drive revenue growth and improve customer engagement across diverse digital ecosystems.

Karel’s key projects often involve the creation and implementation of disruptive use cases leveraging cutting-edge technologies such as NDC (New Distribution Capability) and advanced data analytics. His focus on product scaling, B2B negotiations, and contract management ensures that strategic alliances are mutually beneficial and aligned with Swiss’s broader digital transformation goals. His agile approach to project management and problem-solving allows for rapid adaptation to evolving market dynamics, ensuring the airline remains at the forefront of innovative distribution solutions.

With a strong background in online data delivery, CRM, and cross-department collaboration, Karel excels at orchestrating complex initiatives that require matrix management and stakeholder alignment across multiple functions. His passion for science, technology, and innovative solutions fuels his ability to identify future trends and translate them into actionable strategies. Outside of work, Karel’s interests in sports, traveling, and maintaining a healthy lifestyle reflect his dynamic and forward-thinking mindset—traits that he brings into his professional role as he continues to drive Swiss International Air Lines’ digital retailing success on a global scale.