Kacey Ogden

Kacey Ogden currently serves as the Graphic Design Manager for the University of Georgia Ice Hockey AAU D1 team, where she plays a pivotal role in elevating the team's visual branding and digital presence. In this position, she leverages her expertise in graphic design, utilizing tools such as Adobe Photoshop, Canva, and Adobe Lightroom to create compelling visuals that resonate with fans and stakeholders alike. Her creative approach has been instrumental in producing dynamic gameday graphics, lineup cards, and score updates that not only enhance the game-day experience but also foster a strong sense of community and team identity. Under her leadership, the team's social media engagement has seen remarkable growth, with a 139% increase in impressions and a 73% rise in post interactions, highlighting her ability to craft content that drives engagement and brand awareness.

Kacey’s role extends beyond mere content creation; she strategically aligns visual assets with the team’s branding objectives, ensuring consistency across all digital platforms. Her background in digital marketing and sports management allows her to understand the nuances of sports branding, fan engagement, and analytics, making her an invaluable asset to the team’s marketing efforts. Additionally, her skills in video editing and social media marketing enable her to produce engaging multimedia content that captures the excitement of the sport and promotes the team effectively. With her proactive approach and creative vision, Kacey continues to contribute significantly to the growth of the University of Georgia Ice Hockey program, demonstrating her passion for sports marketing and her ability to deliver impactful visual storytelling in a competitive digital landscape.