Justyna Para

Justyna Para is a seasoned marketing professional with over 14 years of extensive experience in brand and trade marketing, as well as e-commerce marketing. Currently serving as the Visual Communication Director at LPP S.A., Justyna leads the global Visual Communication Team for the MOHITO brand, where she orchestrates a diverse group of specialists, including branding experts, trade marketers, visual merchandisers, graphic designers, and content creators. Her role is pivotal in shaping the visual identity and marketing strategies that resonate with consumers across various platforms.

Under Justyna's leadership, the team has successfully executed numerous key projects that emphasize innovative marketing strategies and cohesive brand messaging. Her expertise in digital marketing and online advertising has been instrumental in enhancing MOHITO's presence in the competitive fashion landscape. With a strong emphasis on visual storytelling, Justyna oversees the in-house photo studio facilities, ensuring that every campaign reflects the brand's ethos and appeals to its target audience.

Justyna's comprehensive skill set encompasses marketing strategy, marketing communications, and social media marketing, enabling her to craft compelling narratives that engage consumers and drive brand loyalty. Her experience in event management further complements her ability to create immersive brand experiences that leave a lasting impression. As a forward-thinking leader, Justyna is committed to pushing the boundaries of visual communication, leveraging her background in both traditional and digital media to elevate MOHITO's brand presence on a global scale.