Julie Bertaud

Julie Bertaud is a dynamic professional who seamlessly combines her passion for illustration with strategic project management and product development. Currently operating as a Freelance Illustrator and Product Manager at Julie B Illustration, she leverages her creative expertise to craft compelling visual narratives that enhance brand storytelling and user engagement. Her role extends beyond traditional illustration; she actively manages the entire product lifecycle—from conceptualization and design to market launch and ongoing iteration—ensuring her offerings resonate with target audiences and deliver measurable value.

One of Julie’s key projects involves developing a cohesive visual identity for her brand, which has successfully attracted over 220 clients within three years. Her strategic approach to go-to-market communication—carefully selecting channels, crafting persuasive messaging, and timing releases—has significantly increased her average basket size from €15 to €100, demonstrating her ability to align creative content with business objectives. Additionally, her expertise in user research and market analysis informs her design decisions, enabling her to create illustrations that meet user needs and enhance product usability.

Julie’s skills in problem prioritization, team collaboration, and project management are instrumental in managing multiple projects efficiently while maintaining high-quality standards. Her proficiency with tools like InDesign and her understanding of enterprise strategy further empower her to deliver innovative solutions that drive brand growth. Whether working independently or collaborating with clients and teams, Julie Bertaud’s blend of artistic talent and strategic acumen positions her as a versatile professional capable of transforming ideas into impactful visual products that resonate in competitive markets.