Julia Matte

Julia Matte currently serves as the Creative Director at Reformation, where she leverages her extensive industry experience to shape the brand’s innovative and sustainable fashion vision. In this role, Julia is responsible for developing and executing comprehensive creative strategies that align with Reformation’s core values of eco-consciousness and trendsetting design. Her leadership ensures that the brand maintains a consistent and compelling visual identity across all platforms, from runway collections to digital campaigns.

A key aspect of Julia’s work involves spearheading high-impact projects that fuse market trends with cutting-edge fabric innovation, emphasizing eco-friendly materials and responsible production processes. She collaborates closely with cross-functional teams—including designers, copywriters, and marketing professionals—to inspire creative excellence and foster a culture of innovative thinking. Julia’s expertise in design direction and strategic creative development enables her to oversee projects from initial concept through to final execution, ensuring each collection resonates with the brand’s target audience while pushing the boundaries of sustainable fashion.

Her role also involves guiding her team in exploring new design techniques, sustainable fabric innovations, and accessory development, all aimed at elevating Reformation’s market positioning. Julia’s commitment to sustainability and her ability to blend creative vision with strategic brand storytelling make her a driving force behind Reformation’s reputation as a leader in eco-friendly fashion. Her leadership not only enhances the brand’s aesthetic appeal but also reinforces its dedication to responsible fashion development, inspiring industry-wide shifts toward more sustainable practices.