Julia Hassfeld

Julia Hassfeld currently serves as the Marketing & ESG Communication Senior Specialist at BD, where she plays a pivotal role in shaping the company’s sustainability narrative across Germany, Switzerland, and Austria. In this strategic position, Julia leverages her extensive expertise in corporate communications and project management within the healthcare sector to develop and execute localized ESG strategies that effectively highlight BD’s environmental, social, and governance initiatives. Her role involves acting as a vital interface between the regional teams and the Global and EMEA Sustainability Office, ensuring alignment with global sustainability goals while tailoring messaging to resonate with local stakeholders.

Julia’s work encompasses a broad spectrum of responsibilities, including driving internal communications to foster employee engagement around sustainability efforts, and advising business units and management on best practices for transparent and impactful ESG storytelling. Her proficiency in digital marketing, online communication, and PR allows her to craft compelling narratives that elevate BD’s sustainability commitments and reinforce its reputation as a purpose-driven leader in healthcare.

With her background in B2B communication, Julia excels at translating complex sustainability concepts into clear, engaging content that resonates with diverse audiences. Her skills in interkulturelle Kommunikation and decision-making further enhance her ability to navigate the nuanced landscape of corporate sustainability, ensuring that BD’s ESG initiatives are not only communicated effectively but also integrated into the company’s broader corporate identity. Julia’s dedication to sustainability advocacy and her strategic communication expertise make her a key driver in advancing BD’s mission to improve health outcomes through responsible and innovative practices.