Juli Cain

Juli Cain, as the Business Owner at Upon A Horse, brings a wealth of expertise rooted in over 27 years of hands-on horse experience and more than two decades of ranch management. Her deep understanding of equine care, combined with her strategic approach to brand development and social media marketing, positions her as a leader in the equestrian and horse care industry. At Upon A Horse, Juli leverages her technical writing skills and persona-driven content development to craft compelling narratives that resonate with horse enthusiasts, trainers, and ranch owners alike. Her ability to analyze target audiences and craft tailored communication strategies has helped elevate the brand’s presence both online and within the community.

Juli’s entrepreneurial spirit is complemented by her practical experience managing a thriving flooring business with her husband, which has honed her skills in networking, strategic planning, and business management. Her passion for horses fuels her continuous pursuit of knowledge, ensuring that Upon A Horse remains a trusted resource for innovative horse care solutions, educational content, and community engagement. Whether through social media marketing, brand management, or strategic content development, Juli’s multifaceted expertise enables her to connect authentically with her audience, fostering a sense of trust and shared passion for horsemanship. Her holistic approach to business—balancing her roles as a mom, wife, small ranch owner, and industry expert—drives her commitment to excellence and innovation in the equestrian space.