Joris Labarre

Joris Labarre currently serves as the Ticketing Manager at AS Monaco, where he plays a pivotal role in enhancing the club’s fan experience through innovative ticketing solutions and strategic management. In this position, Joris leverages his expertise in digital marketing, data analysis, and customer relationship management to optimize ticket sales, streamline access, and improve overall operational efficiency. His deep understanding of the sports business landscape allows him to develop tailored ticketing strategies that align with the club’s commercial objectives and fan engagement goals.

One of Joris’s key projects involves implementing cutting-edge ticketing technologies, such as mobile ticketing platforms and contactless access systems, which have significantly increased convenience for fans and reduced operational costs. He also spearheads initiatives to analyze ticketing data, providing valuable insights into attendance patterns, customer preferences, and revenue forecasting. This data-driven approach enables proactive decision-making and personalized marketing campaigns, fostering stronger relationships with supporters.

With a strong background in team management and stakeholder collaboration, Joris excels at coordinating cross-functional teams and engaging with various departments—from marketing to operations—to ensure seamless ticketing processes. His skills in developing products, managing budgets, and forecasting revenues are instrumental in driving the club’s commercial growth. Joris’s expertise in the sports ticketing sector, combined with his passion for delivering exceptional fan experiences, positions him as a key driver in AS Monaco’s ongoing success and innovation in sports business management.