Joot Teo

Joot Teo, as the Head of Project Management at Can Collective, brings over a decade of expertise in market research, seamlessly blending strategic oversight with hands-on operational excellence. In his current role, Joot oversees the end-to-end execution of complex fieldwork projects across Singapore and international markets, ensuring that each phase—from participant recruitment to data collection—adheres to the highest standards of quality and efficiency. His deep understanding of logistics management and respondent engagement plays a pivotal role in delivering actionable insights for clients, empowering them to make informed business decisions.

A key aspect of Joot’s responsibilities involves spearheading the recruitment and screening of participants, a critical process that ensures the representativeness and reliability of research data. Leveraging his expertise in AI and Generative AI, he has implemented innovative solutions to streamline respondent recruitment, enhance screening accuracy, and optimize respondent matching. These technological integrations have significantly reduced turnaround times and improved participant engagement, setting new benchmarks for operational efficiency within the industry.

Beyond project execution, Joot excels in building and maintaining strong relationships with local and overseas partners, fostering collaboration and trust that underpin successful research initiatives. His strategic approach to project management, combined with his proficiency in emerging technologies like AI, positions him as a forward-thinking leader dedicated to advancing Can Collective’s capabilities in delivering high-quality, data-driven insights. Through his leadership, the company continues to innovate in the market research landscape, ensuring clients receive timely, accurate, and actionable intelligence.