Jongim Heo

Jongim Heo currently serves as a Growth Specialist at NAVER WEBTOON, where she plays a pivotal role in driving user engagement and revenue growth through innovative marketing strategies and data-driven insights. Leveraging her expertise in market research and business strategy, Jongim focuses on optimizing in-app marketing CRM initiatives using tools like Braze to enhance personalized user experiences and increase customer loyalty. Her proficiency in user data analysis, primarily conducted through R Studio, allows her to identify emerging trends and develop targeted promotional campaigns that resonate with diverse user segments.

One of her key projects involves the planning and execution of contents payment promotions, which have significantly contributed to monetization efforts. She has also led the launch and promotion of new features such as the free pass ticket, strategically increasing user retention and engagement. Jongim’s deep understanding of online marketing and e-commerce enables her to craft effective marketing strategies that align with NAVER WEBTOON’s business objectives. Her skills in KPI management and trend reporting facilitate continuous performance optimization, ensuring that growth initiatives are both scalable and sustainable.

Moreover, Jongim’s experience in B2B collaborations and customer loyalty programs underscores her comprehensive approach to growth marketing. Her ability to analyze complex data sets and translate insights into actionable strategies makes her a valuable asset to NAVER WEBTOON’s ongoing efforts to expand its global user base and deepen user engagement. Through her innovative approach and strategic mindset, Jongim Heo continues to contribute significantly to NAVER WEBTOON’s position as a leader in the digital comics industry.