Jois Phoo

Jois Phoo currently serves as the General Manager of Product Development at GuocoLand, where he plays a pivotal role in shaping the company's strategic portfolio of real estate projects across multiple markets including Singapore, China, Malaysia, and Vietnam. Leveraging over 17 years of industry experience, Jois brings a deep expertise in conceptualizing and executing innovative development solutions that align with evolving market demands and consumer preferences. His leadership within the Group Project Office underscores his commitment to maintaining rigorous standards of compliance, quality assurance, and value creation, ensuring that each project not only meets regulatory requirements but also enhances the company's brand positioning.

In his current role, Jois oversees a diverse array of development types, from mixed-use developments and luxury residences to commercial and hospitality projects. His strategic approach involves meticulous review of critical design directions, ensuring that product positioning remains relevant and competitive in dynamic markets. Jois’s proficiency in project management, contract negotiation, and strategic planning enables him to coordinate cross-functional teams effectively, fostering collaboration among architects, contractors, and stakeholders to deliver projects on time and within budget.

Furthermore, Jois’s expertise extends to property management and marketing, where he integrates market insights into product development to optimize customer engagement and investment returns. His leadership style emphasizes innovation, reliability, and results-driven execution, making him a trusted figure within GuocoLand’s leadership team. Through his comprehensive understanding of the real estate lifecycle and his ability to navigate complex regulatory landscapes, Jois continues to contribute significantly to the company’s growth and reputation as a leading developer in the region.