Johan Geijn

Johan Geijn currently serves as a Specialist in International CSR and Partnerships at the Royal Netherlands Football Association (KNVB), where he leverages his extensive expertise in sports development and community engagement to drive impactful global initiatives. In his role, Johan is instrumental in forging strategic partnerships with governments, football associations, corporate sponsors, civil society organizations, and development agencies to advance KNVB’s international programs, notably the WorldCoaches initiative and the International Social Responsibility Program. His focus is on creating sustainable collaborations that harness the transformative power of football to foster social inclusion, capacity building, and community development in underserved regions.

Johan’s key projects involve designing and implementing programs that utilize football as a tool for social change, emphasizing social impact, gender equality, youth empowerment, and education. His skills in business development, project management, and program management enable him to coordinate complex international projects, ensuring alignment with local needs and global standards. Johan’s expertise in marketing communications and sponsorship helps to secure funding and visibility for these initiatives, while his proficiency in change management ensures the seamless integration of new programs within diverse cultural contexts.

With a strong background in sports and social development, Johan is passionate about utilizing football’s universal appeal to create meaningful social impact. His strategic approach combines innovative partnership models with a deep understanding of social responsibility, making him a key driver in KNVB’s mission to use football as a catalyst for positive change worldwide. Through his work, Johan continues to expand the reach and effectiveness of KNVB’s international CSR efforts, fostering sustainable development and capacity building in developing countries.