Jobeth Harrison

Jobeth Harrison currently serves as the Independent Business Owner at JBH Promotions, where she leverages her extensive industry expertise to craft innovative marketing strategies that elevate brand visibility and drive sales within the spirits sector. In this role, she oversees a diverse portfolio of promotional campaigns, utilizing her deep understanding of industry trends and consumer behavior to identify emerging opportunities in both local and national markets. Her hands-on approach combines her background in event management, sales, and brand ambassadorship to create engaging activations that resonate with target audiences and foster brand loyalty.

At JBH Promotions, Jobeth has spearheaded key projects that focus on experiential marketing, including large-scale tastings, brand launches, and trade events that showcase premium spirits such as Scotch and gin. Her strategic use of promotions and sales management techniques, coupled with her mastery of marketing communications, has consistently resulted in increased product awareness and market penetration for her clients. Her leadership skills shine through in managing cross-functional teams, coordinating logistics, and ensuring the seamless execution of campaigns that align with client objectives.

With a comprehensive understanding of all facets of the spirits industry—from bartending to key account management—Jobeth applies her knowledge to develop targeted marketing initiatives that capitalize on industry trends and consumer preferences. Her proficiency in project planning, combined with her expertise in PowerPoint, Word, and Excel, enables her to analyze data, craft compelling presentations, and deliver measurable results. As a self-starter and industry advocate, Jobeth continues to innovate within her role, helping brands grow their footprint and connect authentically with their audiences.