Joanne Schipper

Joanne Schipper currently serves as the Director of Category Non-Food at Aldi Nederland, where she plays a pivotal role in shaping the strategic direction and operational excellence of the non-food assortment. In this capacity, Joanne oversees the daily management of a talented team comprising Category Managers, Product Managers, and Assistants, ensuring that the category vision aligns with Aldi’s overall business objectives. Her leadership is instrumental in driving approximately 30% of Aldi Nederland’s total non-food purchasing volume, reflecting her significant influence on the company's product offerings and market positioning.

With her extensive background in category management, purchasing, and project management, Joanne excels at developing innovative strategies that balance commercial performance with customer-centricity. She is deeply involved in key projects such as optimizing the physical retail experience through winkelontwerp (store design) and enhancing cross-channel integration to meet evolving consumer expectations. Her expertise in IT-projects and data-driven analytics enables her to identify growth opportunities, streamline supply chain processes, and negotiate effectively with suppliers to secure favorable terms.

Joanne’s entrepreneurial mindset and analytical drive foster a culture of transparency and collaboration within her team, which she considers essential for sustainable success. She is passionate about developing her team’s skills through targeted training and development initiatives, ensuring they remain at the forefront of industry trends. Her strategic leadership and focus on innovation position Aldi Nederland as a competitive player in the dynamic retail landscape, with a keen eye on expanding its non-food categories while maintaining operational excellence.