Jiun Bae
Regional Marketing Manager - Korea at Niantic, Inc. | Seoul, South Korea
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Jiun Bae currently serves as the Regional Marketing Manager for Korea at Niantic, Inc., where he plays a pivotal role in driving the strategic marketing initiatives for Pokémon GO within the APAC region. Leveraging his extensive background as a global IP and product marketing specialist, Jiun specializes in crafting innovative game, service, and product marketing strategies that resonate with diverse audiences. His expertise encompasses product branding, event management, social media campaigns, strategic partnerships, and community engagement—key components that have contributed to the sustained success of Niantic’s flagship AR game.
In his current role, Jiun oversees all ground-level marketing activities in Korea, including digital advertising, offline events, and localized communication efforts. He is deeply involved in short- and long-term go-to-market (GTM) planning, ensuring that each product launch and promotional campaign aligns with both regional market dynamics and global brand objectives. His proficiency in global communications, combined with his understanding of Korea’s unique cultural landscape, allows him to tailor marketing strategies that maximize user engagement and retention.
Jiun’s key projects often involve innovative collaborations with local partners, community-driven events, and immersive experiences designed to deepen player loyalty. His skills in product positioning, community management, and cross-channel marketing enable him to drive impactful campaigns that boost brand visibility and foster a vibrant Pokémon GO community in Korea. With a comprehensive understanding of industry trends and a passion for interactive entertainment, Jiun Bae continues to elevate Niantic’s presence in Korea through strategic, data-driven marketing initiatives that connect players with the magic of augmented reality.
Regional Marketing Manager - Korea at Niantic, Inc. in March 2023 to Present
Partnerships Marketing Manager at 스마일게이트 in September 2021 to March 2023
Brand Marketing Specialist at FILA Korea Ltd. in August 2016 to September 2021
Marketing Intern at 마이크로소프트 in May 2016 to July 2016
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성균관대학교, Master's degree, September 2026
국민대학교, Bachelor's degree, September 2026
국민대학교, Bachelor's degree
국민대학교, 학사
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브랜딩
전략적제휴
고객관리
광고
상품기획
제휴마케팅
일본어
영업
문제관리
중국어
프로젝트 관리
영어
리서치
마케팅
소통
전략
분석능력
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Discover more about Niantic, Inc.What is Jiun Bae email address?
Email Jiun Bae at [email protected]. This email is the most updated Jiun Bae's email found in 2026.
How to contact Jiun Bae?
To contact Jiun Bae send an email to [email protected]. (updated on January 17, 2025)
What company does Jiun Bae work for?
Jiun Bae works for Niantic, Inc.
What is Jiun Bae's role at Niantic, Inc.?
Jiun Bae is Regional Marketing Manager - Korea
What is Jiun Bae's Phone Number?
Jiun Bae's phone +44 ** **** *136
What industry does Jiun Bae work in?
Jiun Bae works in the Information Technology & Services industry.
Jiun Bae Email Addresses
Jiun Bae Phone Numbers
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