Jini Kong

Jini Kong currently serves as the Director of Sales & Market Planning at Shinsung Tongsang Co. Ltd., a leading Korea-based knitwear manufacturer renowned for its strategic partnerships with global retail giants such as Target, Walmart, Guess, Lands' End, Primark, Under Armour (Kids), and Nike (Kids). In this pivotal role, Jini leverages her extensive background in production management and sales to drive the company's growth in the highly competitive sports apparel and footwear industry. Her expertise in market analysis, trend forecasting, and business intelligence enables her to identify emerging opportunities and adapt strategies proactively, ensuring Shinsung Tongsang remains at the forefront of industry innovation.

Jini's core responsibilities include conducting comprehensive on/off-market research to gather actionable insights on consumer preferences, competitive landscape, and industry trends. This intelligence informs product development, marketing strategies, and sales planning, allowing the company to tailor its offerings to meet evolving customer demands. Her skills in international sales, negotiation, and logistics facilitate seamless global distribution and strengthen key client relationships, particularly with major brands seeking high-quality, innovative knitwear solutions.

Moreover, Jini plays a critical role in orchestrating cross-functional teams to optimize sales performance and expand market share. Her strategic approach combines data-driven decision-making with a deep understanding of the sportswear sector, enabling her to develop targeted marketing strategies and sales initiatives that align with industry trends. With her comprehensive expertise in product development, export management, and sales management, Jini Kong continues to contribute significantly to Shinsung Tongsang’s reputation as a reliable partner for premium knitwear manufacturing and global retail sourcing.