Jimy Blanco

Jimy Blanco, currently serving as Director at Blanchia SAS, brings over three decades of extensive expertise in sports and special events sales and marketing, making him a pivotal figure in the company's strategic growth and innovation. His deep understanding of sponsorship management and advertising campaigns has consistently driven successful partnerships and brand visibility for a diverse portfolio of projects. Blanco’s pioneering work in the creation, design, and construction of Information Communications Technology (ICT) Edutainment theme parks underscores his ability to blend entertainment, technology, and educational content—an expertise that enriches Blanchia SAS’s offerings in experiential marketing and innovative event solutions.

In his current role, Blanco has been instrumental in leading high-profile projects, including a notable residential development valued at between $370 million and $485 million. His leadership in conceptualizing the project—from developing the logo and commercial slogan to designing promotional materials and overseeing the model apartment layout—demonstrates his strategic planning and marketing acumen. Blanco’s hands-on approach in managing the sales process, including the setup and operation of the sales lounge, has resulted in exceeding sales targets, surpassing $8 million pesos.

Blanco’s skill set spans social media marketing, digital marketing, and strategic business planning, enabling him to craft comprehensive marketing strategies that resonate with target audiences and maximize ROI. His experience in producing sports events and music concerts further complements his expertise in event logistics, stakeholder engagement, and brand activation. As a leader, Blanco leverages his extensive background in communications, administration, and sales to drive innovation and growth, positioning Blanchia SAS as a leader in the fields of entertainment, real estate, and experiential marketing.