Jeroen Smith

Jeroen Smith is a highly accomplished Sr. Project Manager at Rituals, where he leverages over 15 years of retail industry expertise to drive innovative store format and design initiatives. In his current role, Jeroen is responsible for the seamless execution of large-scale global projects, including the development and implementation of new furniture concepts and in-store installations across more than 1,250 company-owned stores worldwide. His strategic approach ensures that each project aligns with Rituals’ brand identity and enhances the customer experience, while also optimizing operational efficiency.

Jeroen’s leadership as the project lead for the global store refits has been instrumental in transforming retail spaces to reflect contemporary design trends and functional excellence. He collaborates closely with cross-functional teams—including Design, Store Design, Visual Merchandising, and Marketing—to develop cohesive and innovative retail environments. His expertise in retail design, concept development, and retail communication strategies enables him to manage complex projects from initial concept through to execution, ensuring they are delivered on time and within budget.

With a solution-driven mindset and a passion for creating engaging retail experiences, Jeroen excels at balancing creative vision with practical implementation. His skills in managing budgets, strategic planning, and stakeholder coordination have consistently contributed to successful project outcomes. As a team player and creative problem-solver, Jeroen continues to push the boundaries of retail format innovation, ensuring Rituals remains at the forefront of the industry’s evolving landscape.