Jeff Lantzy

Jeff Lantzy, as the Regional Sales Manager at Envestnet | Yodlee, plays a pivotal role in driving strategic growth within the company’s data solutions division, particularly focusing on the AdTech vertical. Leveraging his extensive background in data, mobile/digital media, and SaaS sales, Jeff spearheads initiatives to deliver innovative consumer spending data solutions that empower AdTech firms to optimize their audience targeting, enhance ROAS, and develop more accurate consumer insights. His expertise in alternate data solutions and consumer identity mapping allows him to craft tailored data enrichment strategies that meet the complex needs of digital advertisers and publishers seeking to refine their customer segmentation and audience modeling.

In his current role, Jeff leads efforts to expand Envestnet | Yodlee’s footprint across the Midwest and beyond, building strong client relationships through consultative selling, contract negotiations, and delivering measurable value. His proficiency with tools like LinkedIn Sales Navigator and D&B Direct for Finance enables him to identify high-potential prospects and develop strategic partnerships. Key projects include deploying consumer spending data to improve ad targeting accuracy, supporting integrated marketing campaigns, and enabling clients to leverage mobile marketing and e-commerce insights for competitive advantage. Jeff’s deep understanding of the AdTech landscape, combined with his skills in client relationship building and customer service, positions him as a trusted advisor for top-tier clients seeking to harness data-driven solutions for digital advertising success. His proven track record of strategic planning and business development continues to fuel growth and innovation at Envestnet | Yodlee, making him a vital asset in the evolving data-driven marketing ecosystem.