Jayden Ting

Jayden Ting currently serves as the Regional PR & Communications Manager for Sunday Riley, overseeing Southeast Asia (SEA) and Hong Kong markets. With over nine years of comprehensive experience in 360° marketing, branding, and public relations, Jayden brings a strategic and innovative approach to elevating the brand’s presence across diverse markets. In his current role, he spearheads the development and execution of integrated marketing and PR strategies tailored to the unique cultural nuances of SEA and HK, ensuring that Sunday Riley’s core values resonate with local audiences.

A key aspect of Jayden’s role involves managing relationships with influential social media personalities, press, and tastemakers, leveraging his expertise in digital marketing and online publicity to amplify brand awareness. He maintains a dynamic influencer, press, and tastemaker database, continuously identifying emerging talent to foster authentic collaborations that drive engagement and brand loyalty. His strategic planning and negotiation skills are instrumental in cultivating long-term partnerships with key stakeholders, including media outlets and industry influencers.

Jayden’s proficiency in event management and trade marketing enables him to orchestrate impactful brand activations and product launches that generate buzz and media coverage. His adeptness at public relations and publicity ensures consistent messaging aligned with Sunday Riley’s brand positioning, while his expertise in email and online marketing enhances direct communication with target audiences. Through his leadership, Jayden consistently drives innovative campaigns that strengthen the brand’s footprint in the competitive beauty and skincare landscape of Southeast Asia and Hong Kong.