Jay Malig

Jay Malig currently serves as the Planning and Trading Director at Atomic 212º, where he leverages over two decades of expertise in media planning, digital strategy, and integrated marketing to drive innovative advertising solutions. In his role, Jay is responsible for orchestrating comprehensive media campaigns that align with client objectives, ensuring meticulous media planning, effective negotiation, and seamless execution across multiple channels. His leadership is pivotal in optimizing media trading performance, consistently meeting or exceeding key performance indicators (KPIs) related to reach, engagement, and ROI.

At Atomic 212º, Jay spearheads key projects that involve strategic media buying, data-driven insights, and the integration of digital media platforms to enhance campaign effectiveness. His deep understanding of online advertising, programmatic trading, and media analytics enables him to craft tailored media strategies that maximize media spend efficiency while maintaining strong relationships with media partners and stakeholders. Jay’s expertise in negotiation and media trading best practices ensures that the agency secures premium placements and favorable terms, ultimately delivering measurable results for clients.

Known for his thought leadership in the industry, Jay continuously explores emerging trends in digital media, leveraging innovative tools and techniques to stay ahead of the evolving advertising landscape. His collaborative approach fosters strong cross-functional teamwork, ensuring that client campaigns are not only successful in execution but also aligned with broader marketing objectives. With a focus on performance-driven media planning and trading, Jay Malig remains a key driver of Atomic 212º’s reputation for excellence and innovative advertising solutions.