Jason Dekyi
Head of Marketing Analytics at MyEyeDr. | McLean, Virginia, United States
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As the Head of Marketing Analytics at MyEyeDr, Jason Dekyi plays a pivotal role in transforming the organization’s approach to data-driven decision-making. With a strong foundation in analytics, financial analysis, and risk management, Jason is dedicated to building a robust analytics capability that enhances the marketing function. His current focus is on spearheading a Marketing Transformation initiative that emphasizes experimentation and leverages accessible data to drive strategic insights. By establishing key performance indicators (KPIs) and developing a framework for actionable insights, Jason ensures that the marketing team can make informed decisions that align with the company’s growth objectives.
Jason’s expertise extends beyond traditional marketing metrics; he integrates financial modeling and budgeting into the analytics process, allowing for a comprehensive view of marketing performance against financial goals. His innovative mindset fosters a culture of experimentation, encouraging teams to test new strategies and optimize campaigns based on real-time data. This approach not only enhances the digital business landscape at MyEyeDr but also bridges the gap between offline and online revenue streams, driving sustainable growth.
In addition to his analytical prowess, Jason is skilled in data visualization and project management, enabling him to communicate complex insights in an easily digestible format for stakeholders at all levels. His commitment to fostering a data-forward culture positions MyEyeDr at the forefront of the optical retail industry, ensuring that the organization remains agile and responsive to market trends. Through his leadership, Jason Dekyi is not just building an analytics capability; he is shaping the future of marketing at MyEyeDr.
Head of Marketing Analytics at MyEyeDr. in March 2021 to Present
Manager, Digital Analytics at Total Wine & More in April 2019 to March 2021
Sr. Digital Analyst at Total Wine & More in June 2017 to April 2019
Digital Audience Manager at Gannett | USA TODAY NETWORK in November 2014 to March 2017
Digital Analyst at Gannett | USA TODAY NETWORK in April 2014 to November 2014
Quantitative Research Analyst at Freddie Mac in October 2008 to December 2013
Financial Analyst at Freddie Mac in September 2006 to June 2008
Programmer Analyst at Freddie Mac in June 2005 to September 2006
Intern at Freddie Mac in May 2004 to August 2004
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Virginia Tech - Pamplin College of Business, B.S., January 2001 to January 2005
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Analysis
Analytics
Business Analysis
Financial Analysis
Risk Management
Financial Modeling
Finance
Management
Portfolio Management
Data Analysis
Credit Analysis
Capital Markets
Credit
Credit Risk
Forecasting
Mortgage Lending
Program Management
Budgeting
Microsoft Office
Microsoft Excel
HTML
Java
JavaScript
Search Engine Marketing (SEM)
Social Media Marketing
Email Marketing
Mobile Marketing
Business Intelligence
Data Visualization
Project Management
Vendor Management
Contract Negotiation
Google Analytics
Adobe Analytics
SQL
Display Advertising
SAS Programming
C++
Microsoft PowerPoint
Visio
Accounting
Statistical Data Analysis
Business Development
Strategy
Analytical Skills
Sarbanes-Oxley Act
Social Media
Valuation
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Discover more about MyEyeDr.What is Jason Dekyi email address?
Email Jason Dekyi at [email protected] and [email protected]. This email is the most updated Jason Dekyi's email found in 2026.
What is Jason Dekyi phone number?
Jason Dekyi phone number is 7032317733.
How to contact Jason Dekyi?
To contact Jason Dekyi send an email to [email protected] or [email protected]. If you want to call Jason Dekyi try calling on 7032317733. (updated on May 06, 2024)
What company does Jason Dekyi work for?
Jason Dekyi works for MyEyeDr.
What is Jason Dekyi's role at MyEyeDr.?
Jason Dekyi is Head of Marketing Analytics
What industry does Jason Dekyi work in?
Jason Dekyi works in the Retail industry.
Jason Dekyi Email Addresses
Jason Dekyi Phone Numbers
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