Jasmine Crabb
Brand and Content Lead at Craft Club | Sydney, New South Wales, Australia
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Jasmine Crabb currently serves as the Brand and Content Lead at Craft Club, where she leverages her hybrid expertise in marketing and graphic design to drive impactful brand storytelling and community engagement. In her role, Jasmine spearheads the development of innovative content strategies that resonate with craft enthusiasts and socially conscious consumers alike. Her deep understanding of visual branding, combined with her proficiency in Adobe Creative Suite—including InDesign, Photoshop, and other design tools—enables her to craft compelling digital assets that elevate Craft Club’s brand presence across multiple channels.
One of Jasmine’s key projects involves designing and implementing engaging email marketing campaigns, including creative EDM flows that have contributed to a remarkable 50% increase in email revenue. Her strategic approach to content creation and audience segmentation ensures that each campaign not only drives sales but also fosters a loyal community of craft lovers. Additionally, Jasmine conceptualizes and executes social media strategies that have propelled Craft Club’s Instagram following from 20,000 to over 220,000 followers, significantly expanding the brand’s reach and engagement.
Jasmine’s expertise extends to end-to-end campaign planning for major sales events like Black Friday and new product launches, where she integrates her skills in community building, storytelling, and visual design to create cohesive and impactful marketing efforts. Her commitment to empowering marginalized communities—particularly racialized peoples, LGBTQIA+ individuals, and women-led businesses—shines through her work, making her a vital driver of Craft Club’s mission to promote inclusivity and sustainability within the craft industry.
Brand and Content Lead at Craft Club in August 2022 to Present
Graphic Designer at Beysis in October 2023 to April 2025
Freelance Graphic Designer at Jallery Creative in June 2022 to October 2023
Speech-Language Pathology Assistant at Park Cities Speech Language & Learning Center in September 2021 to June 2022
Office Manager at Park Cities Speech Language & Learning Center in October 2021 to May 2022
Writing Center Social Media Manager at Baylor University in June 2020 to May 2021
Writing Consultant at Baylor University in August 2018 to May 2021
Community Outreach Chair at Baylor Medical Student Association in May 2020 to May 2021
Community Outreach Committee Memeber at Baylor Medical Student Association in January 2018 to May 2020
Baylor Student-Athlete Tutor at Baylor Student-Athlete Center for Excellence in May 2019 to July 2019
ASD Research Assistant at Baylor Speech and Language Clinic in January 2019 to July 2019
Youth Program Assistant at Mission Waco Mission World in February 2018 to May 2018
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Baylor University, Bachelor of Arts - BA, November 2026
University of Sydney, November 2026
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Branding & Identity
Creativity Skills
Graphics
Design
Adobe Creative Suite
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
English as a Second Language (ESL)
Tutoring
Community Outreach
Youth Programs
Writing
Community Service
Nonprofit Organizations
Microsoft Office
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Discover more about Craft ClubWhat is Jasmine Crabb email address?
Email Jasmine Crabb at [email protected] and [email protected]. This email is the most updated Jasmine Crabb's email found in 2026.
What is Jasmine Crabb phone number?
Jasmine Crabb phone number is 5012598504.
How to contact Jasmine Crabb?
To contact Jasmine Crabb send an email to [email protected] or [email protected]. If you want to call Jasmine Crabb try calling on 5012598504. (updated on March 17, 2025)
What company does Jasmine Crabb work for?
Jasmine Crabb works for Craft Club
What is Jasmine Crabb's role at Craft Club?
Jasmine Crabb is Brand and Content Lead
What industry does Jasmine Crabb work in?
Jasmine Crabb works in the Graphic Design industry.
Jasmine Crabb Email Addresses
Jasmine Crabb Phone Numbers
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