Jane Sahhar

Jane Sahhar currently serves as the Director and Co-Founder of Friendie Audio, a pioneering Australian brand renowned for its innovative, fashion-forward audio accessories that seamlessly blend style and technology. In her leadership role, Jane leverages her deep expertise in brand development, social enterprise, and consumer-centric design to drive the company's vision of transforming everyday accessories into expressive, high-quality tech statements. Her strategic focus on building authentic connections with customers and fostering a vibrant community around the brand has been instrumental in positioning Friendie as a leader in the sportsluxe and lifestyle audio market.

At the heart of Jane’s approach is her passion for creating meaningful impact through her work—believing that music and innovative design can inspire positive change and elevate personal expression. She spearheads key projects that emphasize sustainable practices, social responsibility, and cutting-edge product development, ensuring that Friendie’s offerings resonate with a diverse, global audience. Her expertise in social media marketing and communication enables her to craft compelling brand narratives that foster engagement and loyalty, while her leadership in coaching and mentoring supports her team’s growth and creativity.

Beyond her entrepreneurial pursuits, Jane is dedicated to empowering women in business and promoting a heart-centered approach to work-life balance. Her multifaceted background in coaching, leadership, and mindset development complements her technical skills, making her a dynamic force in the industry. Through her work at Friendie Audio, Jane continues to demonstrate how small, intentional shifts—whether in mindset or design—can lead to big, abundant change, inspiring others to embrace their authentic selves and make a positive impact through their passions.