Jan Krafka

Jan Krafka currently serves as the Country Director at Asahi Brands Germany, where he leverages his extensive experience in the food and beverages industry to drive strategic growth and operational excellence. In this leadership role, Jan oversees the entire portfolio of Asahi brands within Germany, focusing on strengthening market presence, optimizing supply chain efficiencies, and enhancing consumer engagement. His deep expertise in FMCG, combined with a strong background in business planning, budgeting, and customer insights, enables him to develop innovative go-to-market strategies that resonate with local consumers while aligning with global brand standards.

One of Jan’s key projects involves the digital transformation of sales and distribution processes, utilizing his proficiency in SAP R/3 and SAP BW to streamline data analysis and improve decision-making. His skills in financial analysis and controlling are instrumental in managing budgets effectively, ensuring sustainable growth, and maximizing profitability across the region. Jan’s strategic focus on customer insight allows him to identify emerging trends and tailor marketing initiatives that boost brand loyalty and market share.

Moreover, Jan is passionate about fostering a collaborative team environment and nurturing talent within the organization. His leadership style emphasizes data-driven decision-making, operational agility, and a customer-centric approach—core principles that underpin Asahi’s success in the competitive German market. As part of the Asahi family, Jan feels honored and motivated to contribute to the company’s vision of delivering high-quality beverages that delight consumers and create lasting value. His comprehensive industry knowledge, combined with his skills in project planning, pricing, and business development, positions him as a key driver of Asahi Brands Germany’s ongoing growth and innovation.