James Deysel

James Deysel, as the Marketing Director for Snackbrands Australia, plays a pivotal role in shaping the strategic direction and market positioning of some of the nation's most beloved snack brands, including KETTLE, CC's, THE NATURAL CHIP COMPANY, CHEEZELS, and JUMPY'S. With a wealth of experience spanning diverse categories and markets, James brings a comprehensive understanding of both developing and developed markets, enabling him to craft innovative marketing strategies that resonate with Australian consumers. His leadership extends beyond traditional marketing; he is deeply involved in brand management, digital marketing initiatives, and product development, ensuring that each brand maintains its relevance and competitive edge in the fast-paced FMCG landscape.

As a member of the Executive Leadership Team, James leverages his expertise in business strategy and marketing communications to align brand objectives with broader corporate goals. Under his guidance, the marketing team employs data-driven insights and market research to inform targeted campaigns, optimize consumer engagement, and drive growth across multiple channels. His focus on integrated marketing management and digital transformation has helped Snackbrands stay ahead of industry trends, leveraging social media, e-commerce, and innovative promotional strategies to deepen consumer loyalty. James’s strategic vision and hands-on leadership continue to foster a culture of creativity and agility, positioning Snackbrands Australia as a dynamic leader in the snack food sector.