Jalea Poon

Jalea Poon currently serves as the Marketing and Communications Manager at STPI Creative Workshop & Gallery, where she leverages over a decade of expertise to elevate the organization’s brand presence within the vibrant contemporary art scene. Her role involves crafting compelling narratives that connect audiences with the innovative works of Southeast Asian artists, while strategically managing multi-channel campaigns across social media platforms, digital advertising, and traditional media. Jalea’s deep understanding of online marketing, including Google Ads and data-driven insights, enables her to optimize outreach efforts and foster meaningful engagement with diverse audiences.

One of her key projects, S.E.A. Focus, exemplifies her leadership in promoting Southeast Asian contemporary art. As the project lead, she orchestrated a comprehensive marketing strategy that included social media marketing, event management, and targeted advertising to raise awareness and appreciation of regional art. Her proficiency in tools like Photoshop and InDesign ensures visually compelling content that resonates with both art enthusiasts and new audiences alike. Jalea’s ability to blend creative storytelling with analytical skills helps position STPI as a premier platform for contemporary art, fostering deeper cultural understanding and appreciation.

Her expertise extends beyond traditional marketing, encompassing brand positioning, digital innovation, and strategic communications. Jalea’s approach is rooted in her belief that effective branding should meet existing needs rather than create unnecessary wants—helping clients see how their brand adds genuine value. Her dedication to nurturing a strong brand image and her passion for art and culture make her a vital asset in driving STPI’s mission to support and showcase Southeast Asian contemporary art on both regional and international stages.