Jade Couper

Jade Couper currently serves as a Research Assistant and Web Designer at New Zealand Business Partners (NZBP), where she plays a pivotal role in enhancing the organization’s digital presence and strategic outreach. In her capacity, Jade has led a comprehensive website redesign, focusing on user experience, visual storytelling, and aligning the platform with NZBP’s mission to support innovative startups and entrepreneurs. Her expertise in web design, combined with her keen eye for digital aesthetics, ensures that NZBP’s online interface remains engaging, accessible, and optimized for various devices, thereby strengthening stakeholder engagement and community building.

Beyond website development, Jade has been instrumental in refreshing NZBP’s marketing collateral and refining their LinkedIn community management strategy. Her innovative approach leverages storytelling and digital marketing best practices to foster meaningful connections within the startup ecosystem, increase visibility, and drive engagement with key audiences. Her research skills are particularly valuable in supporting NZBP’s digital strategies for technology startups, where she conducts in-depth market analysis, competitor benchmarking, and trend forecasting. This research informs strategic decision-making, helping startups identify digital innovation opportunities and navigate competitive landscapes.

Jade’s multidisciplinary skill set—including incident response, customer success, and collaborative work—enables her to adapt quickly to emerging digital trends and communicate complex ideas effectively. Her passion for media, art, and technology fuels her commitment to exploring new communication platforms and innovative marketing strategies. As a dedicated professional, Jade continues to contribute her expertise in digital storytelling, project management, and strategic research, making her an invaluable asset to NZBP’s mission of fostering innovation and growth within New Zealand’s vibrant startup community.