Jacob Gole

Jacob Gole currently serves as the Director of Media Reporting and Analytics at Martin Retail Group, where he plays a pivotal role in shaping the company's digital media measurement and data-driven decision-making strategies. With over two decades of industry experience, Jacob brings a robust technical background in digital media analytics, big data management, and operations, enabling him to lead a team of 18 reporting analysts in delivering comprehensive cross-channel media data and reporting solutions. His expertise spans the design, development, and deployment of advanced digital products, including AdTech measurement platforms, data architecture, and scalable reporting dashboards.

At Martin Retail Group, Jacob has spearheaded initiatives to implement a unified reporting practice that leverages data visualization and analytics to optimize media campaigns across traditional and digital channels. His leadership in developing internal tools and scaled client reporting solutions has enhanced data portability and transparency, empowering stakeholders with real-time insights. Jacob’s deep understanding of media measurement software, such as MediaVisor and DFP, ensures accurate campaign tracking and performance analysis, which are critical for maximizing ROI in a competitive retail landscape.

His skill set—ranging from data visualization and HTML to online and mobile advertising—enables him to bridge the gap between technical teams and business stakeholders, fostering a data-driven culture. By integrating advanced analytics, media measurement, and reporting platforms, Jacob Gole continues to drive innovation at Martin Retail Group, ensuring the organization remains agile and insightful in its digital media strategies.